March is the Women’s History Month, meant to highlight the contributions of women to historical events and contemporary society. We’d love to celebrate this time of the year with you at Google’s Women of AdSense summit!
Join Women of AdSense Summit in celebrating Women's History Month. Click To TweetTable of Contents
UN Women ad series reveals widespread sexism
Advertisements play a very significant role in perception and socialization and the formation of belief systems. In 2013, A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, used genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights.
A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, used genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Click To Tweet“When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” says Christopher Hunt, Art Director of the creative team. The idea developed places the text of the Google searches over the mouths of women portraits, as if to silence their voices.
“The ads are shocking because they show just how far we still have to go to achieve gender equality. They are a wake up call, and we hope that the message will travel far,” adds Kareem Shuhaibar, copy writer.
For UN Women, the searches confirm the urgent need to continue making the case for women’s rights, empowerment, and equality, a cause the organization is pursuing around the world. UN Women is heartened by the initial strong reaction to the ads and hopes they will spark constructive dialogue globally.
Advertisements play a very significant role in perception and socialization and the formation of belief systems. Click To TweetWhat is AdSense? In their own words:
AdSense is proud to partner with so many inspiring and successful businesses around the world. We believe that the uniqueness and individuality of the people running these businesses is integral to our ecosystem, and we love to see this diversity shining through the wonderful content that’s produced. We’d like to expand this belief further by fostering leadership, inclusion, and connection in the AdSense community.
During the event, you’ll discover opportunities to grow your publishing business through monetization and content development, hear stories from your fellow women publishers, and learn more about balance and resilience from our keynote speaker. Apply to participate in the event today and be ready to get inspired!
Please note that submitting an application does not guarantee program acceptance. Accepted applicants will be notified directly of program admission and will receive more information about the virtual event. Applications are only accepted until Sunday, 21st March 2021.
Important info about the event:
Date: 31st March
Time: 10:00am – 12:00pm GMT
Language: English
Fill in the form and if you are selected, we’ll follow up with more information.
This virtual event is aimed at empowering Women of AdSense across Europe, the Middle East, and Africa. However, we welcome anyone who’s interested in attending as an ally and supporting women in the workplace and beyond. Also see, Join Women Tech-makers and Google Developer Groups in celebrating women’s contributions to tech. Learn new skills and get inspired at events across the globe. Courage to Create March 1 – April 30 | Virtual
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What is Google AdSense and How It Works
Google Adsense is a google program offering website and content creators the opportunity to monetize their content by placing ads by Google on their Videos or website in exchange for revenue. Youtube Creators and Website owners can use Google AdSense to monetize their content.
Read also: What is Website Monetization
Using Google Adsense to monetize your online content is the best way to offer free content to your readers or viewers and still make a decent amount of money without selling anything.
Google Adsense has been in existence since June 18, 2003, and has helped many online publishers make money with their content by placing advertisement banner ads on their websites, blogs, and youtube videos.
