Africa has evolved, obviously. Of course, the net of the African entertainment industry has been widely cast, garnering international fans. In light of the COVID pandemic however, how has this feat worked for African entertainers? In a society where musicians rely massively on the pull of the crowd, how are they weathering the storm of social distancing?
One may argue that there are paid streaming sites and the like, however, how many fans are willing to part with their money for a bit of good music? For one, African musicians do not have a necessarily populous and diehard fan base. Contrast that with a group like say, BTS, whose online concert garnered over $18m. Do African entertainers have the star power to achieve and maintain a similar feat should laxer social distancing rules remain?
Like I do on my birthday every year I release an EP and this year despite all the challenges with regards to COVID 19 I was able to put together a 6 track EP titled “Life On Lockdown” using this current Corona Pandemic and it’s lifestyle changes as an influence in putting the concepts of the songs together.
From financial hardships to relationship issues and even spirituality. It’s a very interesting mini album and I wish every African understood the Ghanaian local dialect twi, in which I sang mostly to enjoy and get a better understanding.
Nonetheless, kindly take a listen and tell me what you think. Below are the links to listen to.