UPDATED on 7th April 2020: Here’s an updated list of the Latest Top 50 Most Visited Websites in Ghana based on a 2020 Research. Although user experience and good content (educating and entertaining information) is key, website speed is a ranking factor among the most popular websites.
Since 50% of a website’s speed depends on a good hosting company, most of these websites (including us) use Siteground. Find out why we highly recommend them and get a discount by using our referral link here.
Obviously, a lot can be said about Ghanaians. However, nothing speaks more than the websites they spend most of their time visiting. Consequently, we did an in-depth research into the Top 50 Most Visited Websites in Kenya and compared it to Ghana. What we found told us so much more.What websites are Ghanaians visiting in 2020? How much time do they spend on these websites? What are they searching for? Click To Tweet
Top 20 Most Visited Local Websites in Ghana:
We decided to break down the top websites in Ghana into two lists:
- A list restricted to the Top 20 Most Visited Local Websites in Ghana.
- A Combined list of the Top 50 Local and International Websites Visited in Ghana.
Here’s the latest list of the Top 20 Most Visited Local Websites in Ghana as at March 2020:
Before you leave, there’s still so much more… A Combined list of the Top 50 Local and International Websites Visited in Ghana and a General Analysis of the above list in comparison to websites in Kenya. Continue for full list or Click here to open in a new tab: Top 10 Most Visited Websites in Kenya (2020 Research)
Top 50 Most Visited Local and International Websites in Ghana:
Here’s the latest list of the Top 50 Most Visited Websites in Ghana as at April 2019:
General Analysis of the Most Visited Websites in Ghana:
E-commerce and Business Websites:
By category, the most visited websites in Ghana are News sites followed by Betting or Gambling Sites and E-commerce or online shopping sites and lastly by social media (including whatsapp) and porn sites.
E-commerce sites also dominate the top list with both local and international websites.
This indicates that Ghanaians are comfortable doing a lot of their shopping online, unlike Kenya where most people buy from smaller merchants on instagram or facebook as opposed to actual e-commerce websites.
Pornography and x-rated Websites:
Porn websites attract more visitors each month than Amazon, Netflix, and Twitter combined – worldwide. Astonishingly, Ghanaians seem to be watching less porn as compared to Kenyans. 5 years ago, this list was full of pornographic sites.
However, the porn sites seems to have been replaced by betting and gambling sites. Though more socially accepted, betting sites speak of the economic situation of youth in Ghana. This is indicated by the presence of fewer local and international porn sites in Ghana’s most visited website list. This includes local sites that where people leak private videos.
The reason behind this could be censorship by the government and search engines. It could also be that the porn sites are not revealing the actual numbers of visits. Another plausible reason is the use of VPN’s and private browsers like TOR.
News, Social Media and Entertainment Websites:
The most visited website in Ghana is a local news site. This ranks higher than huge entertainment and social networking sites like Facebook, Twitter and Netflix.
One indication is the need for localised content that the bigger sites may not provide. Secondly, we could have the same information but the local news sites have the upperhand in personalising and relating the stories to cultural realities.
Social Media definitely plays a huge role but with the on-going trends of fake news and uncontrolled content that often leads to issues like cyber bullying, people may slowly continue gravitating to local sites that speak their ‘Language’, reiterate their beliefs and reinforce indigenous culture.
This can be both good and lethal at the same time but atleast the people have a choice. Let’s see what they will go with.E-commerce sites dominate most visited websites in Ghana. Indicating that Ghanaians are comfortable doing a lot of their shopping online unlike Kenya. Click To Tweet By category, the most visited websites in Ghana are News sites, Betting or Gambling Sites and E-commerce or online shopping sites and lastly by social media (including whatsapp) and porn sites. Click To Tweet Ghanaians seem to be watching less porn as compared to Kenyans. This is indicated by the presence of fewer local and international porn sites in Ghana's most visited website list. Click To Tweet Lack of x-rated websites in this list could be that the porn sites are not revealing the actual numbers of visits. Another plausible reason is the use of VPN's and private browsers like TOR. Click To Tweet Porn sites seems to have been replaced by betting and gambling sites on Ghana's most visited websites. Though more socially accepted, betting sites speak of a failing economic system. Click To Tweet Unlike in Kenya where most people buy from smaller merchants on instagram or facebook, Ghanaians seem comparatively more comfortable with actual e-commerce websites. Click To Tweet
More Details on the top 3 Most Visited Websites in Ghana:
The following details go a little bit deeper than just a top list.
As you will see, our research went all in to uncover details like the words visitors use in google and other search engines to find these top websites, how much time visitors spend and these websites, the overall rank compared to all the websites worldwide.
To begin with, allow us to share the criteria and definitions for ‘Ghanaian Websites‘ we used in this ranking process.
We defined “Ghanaian Websites” in two ways:
- First, as any websites that contain the Ghanaian domain extension ie. .com.gh .org.gh etc.
- Secondly, as any website that is owned by a Ghanaian, managed by a Ghanaian, predominantly publishes Ghanaian content and that has the majority of its traffic from Ghana.
1. Ghanaweb.com – Ghana Web: 1st Most Visited Websites in Ghana
GhanaWeb is a vertical portal publishing everything related to the country Ghana. Aside news from Ghana, we offer background information, opinions, the facility to listen to over 200 Ghanaian radio-stations, classifieds, a social network for Ghanaians and many more.
The portal was launched by a privately owned company in 1999 and operates under the laws of the Netherlands. Through this legal setup, we publish news from Ghana in a completely independent and neutral manner. Also, we have established a platform where Ghanaians can express themselves freely through opinion articles and by commenting on the news without being censored.
GhanaWeb is a medium made for and by Ghanaians. The news on the portal is updated by a team of editors who write articles or aggregate from a wide range of Ghanaian media. The wide range of different media (print and online) from which we aggregate ensures a balanced coverage of the news in Ghana.Ghana Web's @theghanaweb website is the No. 1 Most Visited website in Ghana as at March 2020, with 3.18 Million Monthly Unique Visitors and 70 Million Monthly Pageviews. Click To Tweet
Local and Global Ranking:
Ghanaweb.com is the most visited Local Website in Ghana. It has a Local Rank (including international websites) of 3. While it’s Global Rank is 1,535 (which has actually hiked 220 positions over the last 3 months).
The main website related or similar to Ghanaweb.com based on Local and Global Ranking, content and audience overlap is myjoyonline.com
Visitors Demography Segmentation:
Ghana accounts for 45.3% of Ghanaweb.com visitors. About 60% of the visitors are female users with college or university education, who are mostly working. As a result, they visit the site from work.
Besides Ghana, other visitors come from the United States, followed by United Kingdom, Canada and Germany. These visitors look at an average of 3.50 pages and spend approximately 7 minutes and 27 seconds on the website daily.
Data, Numbers and Statistics:
Ghanaweb.com has a bounce rate of 39.90% which means that most of the visitors look at more than one page before leaving the site.
18.20% of the visitors come from search engines and the most searched phrase as at March 2020 is “ghanaweb”. People tend to visit google.com, outbrain.com, youtube.com, google.com.gh, and myjoyonline.com before visiting this website.
There is a total of 12,616 different websites linking back into Ghanaweb.com. This is way lower than the most visited local website in Kenya, standardmedia.co.ke which has 7,866.
Contacts for Ghanaweb.com – Ghana Web:
2. Myjoyonline.com – The Multimedia Group: 2nd Most Visited Websites in Ghana
The Multimedia Group is the largest independent commercial, media and entertainment Company in Ghana. Founded in 1995 by a Ghanaian entrepreneur, Mr. Kwasi Twum, the Company has grown from humble beginnings with 12 employees to directly employing some 600 people across its 6 Radio brands, 3 online assets and Ghana’s first free multi channel television brand in 20 years of operation.
The Multimedia Group has been a major spur for the growth in the advertising, creative arts and entertainment industries, particularly the gospel music industry in Ghana. In 2009 the launch of Multi TV finally made television truly available to every hamlet in even the remotest part of Ghana, providing multi-channel television and radio access to areas which were formerly deprived of any media access.
MGL operates the largest and most visited indigenous online platforms in Ghana: MyJoyOnline.com, AdomOnline.com and MultiTVWorld.comThe Multimedia Group's @JOYNEWSONTV website is the No. 2 Most Visited website in Ghana as at March 2020, with 1.38 Million Monthly Unique Visitors and 9.27 Million Monthly Pageviews. Click To Tweet
Local and Global Ranking:
Myjoyonline.com is the 3rd most visited Local Website in Ghana. It has a Local Rank (including international websites) of 6. While it’s Global Rank is 7,979 (which has actually hiked 1,930 positions over the last 3 months).
The main website related or similar to Myjoyonline.com based on Local and Global Ranking, content and audience overlap is Ghanaweb.com
Visitors Demography Segmentation:
Ghana accounts for 51.07% of Myjoyonline.com visitors. Besides Ghana, other visitors come from the United States, followed by United Kingdom. These visitors look at an average of 2.2 pages and spend approximately 5 minutes and 43 seconds on the website daily.
Data, Numbers and Statistics:
Myjoyonline.com has a bounce rate of 49.90% which means that most of the visitors look at more than one page before leaving the site.
28% of the visitors come from search engines and the most searched phrase as at March 2020 is “ghana news”. People tend to visit google.com, ghanaweb.com, citinewsroom.com, youtube.com, and peacefmonline.com after visiting this website.
Contacts for Myjoyonline.com – The Multimedia Group:
3. Betway.com.gh – Betway Group Limited: 3rd Most Visited Websites in Ghana
Betway pride themselves in sharing and enhancing the thrill of experiencing football. They welcome passionate fans, calculated enthusiasts as well as the casual observers in our joint love of the game. They want you to Relish the excitement of witnessing your favourite teams go head-to-head while raising the stakes with a bet – they even provide insight in the form of a blog, the Betway Insider, which will keep you up-to-date with everything you need to know at the right moments.
Betway is a globally-recognised brand and operates in several countries across the world. In Ghana, they are licensed and regulated through the Gaming Commission of Ghana (GCG) and say that they are massive supporters of responsible gambling. It is held to an international standard of security, and every transaction is protected by the highest quality digital encryption technology.
Local and Global Ranking:
Betway.com.gh has a Local Rank (including international websites) of 7. While its Global Rank is 14,249 (which has actually dropped 380 positions over the last 3 months).
The main website related or similar to Betway.com.gh based on Local and Global Ranking, content and audience overlap is jumia.com.gh
Visitors Demography Segmentation:
Ghana accounts for 94.8% of Betway.com.gh visitors. Besides Ghana, other visitors come from South Africa and Hong Kong. These visitors look at an average of 3.78 pages and spend approximately 10 minutes and 24 seconds on the website daily.
Data, Numbers and Statistics:
Betway.com.gh has a bounce rate of 47.20% which means that most of the visitors look at more than one page before leaving the site.
15% of the visitors come from search engines and the most searched phrase as at February 2019 is “Betway”. People tend to visit flashscore.com and sofascore.com after visiting this website.
There is a total of 62 different websites linking back into Betway.com.gh. This is way lower than other news sites where people would normally link back to.
Contacts for Betway.com.gh – Betway Group Limited:
Honourable Mentions: Significant Websites every Ghanaian should Visit:
To clarify, this community curated list is not an endorsement but rather a collection of unlikely websites that may not be the most popular but are worth you awareness.
These are websites that may not have made it to the top list but you definitely have to visit. For instance, if you live in, are planning to visit or are simply interested in Ghana.
- ghananewsagency.org – First, we have the Ghana news Agency, which was established on March 5, 1957, i.e. on the eve of Ghana’s independence and charged with the “dissemination of truthful unbiased news”. It was the first news agency to be established in Sub-Saharan Africa. GNA was part of a comprehensive communication policy that sought to harness the information arm of the state to build a viable, united and cohesive nation-state. GNA has therefore been operating in the unique role of mobilizing the citizens for nation building, economic and social development, national unity and integration.
- modernghana.com – Second, is Modern Ghana, an online media portal launched on August 2005. The news portal has brought news stories and information to all Ghanaians and other international viewers who currently make up the large audience online. Modern Ghana news is updated with increasing depth and frequency.
- ghanathink.org – Third is GhanaThink Foundation, a youth-led social entreprise based in Ghana & the US. Its primary goal is to mobilize and organize talent for the benefit of Ghana. In effect, it seeks to mobilize and organize talent and resources for the service of Ghana and of the world. With the idea generations and discussions that come out of this, it seeks to support these ideas into projects, programs and ventures.
- jobwebghana.com – Fourth is Jobweb Ghana, a subsidiary of Jobweb Group Ltd, a Ghanaian Registered Company with existence in Nine (9) African Countries: Ghana, Ethiopia, Kenya, Egypt, Nigeria, South Africa, Zambia, Uganda and Rwanda… They pride ourselves as the ONLY Ghanaian jobs website with a competitive advantage in Africa. If you’re looking for a job and you don’t find it on this site, then it’s probably not listed anywhere else online. You can find almost every kind of job on this site, public or private employers and all kinds of search filter features. You can register and upload your CV too to enhance your application and chance of securing a job.
- ghheadlines.com – Fifth is a news aggregating website that gathers news from various news websites within Ghana. It seeks to bring to your door step all the news sites in Ghana from the start. It provides you with all the headlines you need from various News sites with a frequency of about 168 posts per week. It also gives web developers an opportunity to embed these news.
- ameyawdebrah.com – Ameyaw Kissi Debrah is a freelance journalist and blogger. He holds a degree in B.A Publishing Studies from the Kwame Nkrumah University of Science and Technology (KNUST), where he was voted the Best Publishing Student of 2005. Debrah was introduced to the world of entertainment, arts and culture when after university; he did his National Service at Ovation International Magazine in Accra. While at Ovation, he reported on entertainment and celebrity happenings in Ghana for the publication’s international audience.
Have a suggestion of a Ghanaian website that should be on this honourable mentions? Click here to send us a private message with your suggestions or add it as a comment at the end of this article and we will evaluate and continue editing this list.
What is the Precision and Accuracy of this Most Visited Websites in Ghana list?
For precision and accuracy, we cross-referenced data from Similar Web, Alexa, SEM Rush, ahrefs, and Website Outlook. All these platforms aim to show domain popularity.
However, they do it in different ways. So which one is better and more accurate? Here’s a brief comparison between Alexa by Amazon and SimilarWeb , since they are the most popular website ranking platforms. See the comparison below and read our Disclaimer!
The biggest question asked with regards to website traffic is this: Why are my Alexa and SimilarWeb rankings different? Well, here is the answer: They are not. These are just two different platforms calculating data in different ways. So, Alexa verses SimilarWeb, which one is more accurate? It all depends on your goals and the specific data you are looking for.
Comparison between Alexa and SimilarWeb. Which one is more accurate?
Obviously, SimilarWeb has many more features than Alexa. It has been said to be more beneficial for digital marketers who are focussed on general reach and customer behaviour because of it’s useful tools for studying trends. However, SimilarWeb ranking is predominantly based on the estimated number of monthly unique visitors alone.
On the other hand, Alexa, which takes into account more engagement metrics like pageviews, bounce rate and time spent on site as well as monthly unique visitors. Millions of internet users have Alexa toolbar installed, which gathers browsing habits and user information to calculate website ranking. Since we are focussing on website ranking and not all the other features SimilarWeb offers, we will give preference to Alexa.
This list is based on actual engagement metrics, optimisation, user experience and not just raw traffic or popularity. That’s why sites with 10k monthly unique visitors can rank higher than sites with over 100k. This is mainly due to a higher engagement. A good example is Adult Sites, that may have high traffic but not the other engagement metrics. (Also, consider the use of private incognito modes and VPN’s)
Just before you leave…
Here’s an article that we highly recommend you to read now.
It is a look into the Top 10 Most Visited Websites in Kenya. This updated and current list looks at what Kenyans are searching for online, home much time they spend on the internet and why they keep returning to the same websites.
So, What’s the Conclusion to all this?
Looking at this data, you can clearly see how powerfully positioned media is in Kenya. This power, unchecked and moderated is what develops into propaganda, gutter press and Fake News.
They are literary controlling the narrative and deciding our future, present and even past! All that can change now. A great example is seen in this article that explores the Manipulation seen in the very Founding of Kenya as a Country. It exposes just how clueless we could be about our History even in this age of information.
Regardless of who you are, where you live and what you do, we are all victims of Historical Injustices. Leave a comment below right now, with your unmoderated thoughts about all this or send us a private message. We will try to respond to you.
Another simple thing you can do is share this article or link back to it. A simple act but it goes a long way. Just click on the auto-share link below. That’s all for now!
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